The Sacred Egg 和 MPC W+K Shanghai 共同為HP惠普的“Omen”游戲電腦打造了這3條超現(xiàn)實的廣告短片。這3支短片的主題是“Achieve Gamefulness”,每支時長都為30秒。
短片設定的場景是在一座超現(xiàn)實的“游戲玩家修煉場”,在這里,游戲戰(zhàn)隊由“內力先知”老師作指導,幫助他們玩出專注力,玩出內力。
MPC 的上海特效團隊在拍攝制作前與 The Sacred Egg 緊密協(xié)作,設計了大腦外觀樣式,并對不同的大小、顏色、紋理、燈光等進行了多種嘗試。制作的主要挑戰(zhàn)在于使他們看起來很真實,但又不太真實,創(chuàng)作團隊進行了真實的燈光照明和化妝測試,以確保CG制作的大腦可以無縫融入這個超現(xiàn)實的世界。
它有龐大的布局、大量的CG技術、特技表演(56人倒立組成的人肉塔樓)、為配合音樂精心編排的60盞燈,以及明星游戲玩家的加入,這些都在說明這無疑是一次非常有意義的項目。
W+K Shanghai 的創(chuàng)意總監(jiān) Tree Chan 說:“我們希望讓游戲玩家為自己的身份感到自豪,并通過展示他們的大腦魔力來展現(xiàn)自己的潛力。”
Client: HP
Agency: W+K Shanghai
Executive Creative Directors: Ian Toombs, Vivian Yong
Creative Director: Tree Chan
Copywriters: Nick Partyka, Christy Chen, Aier Xu, Raphael Valenti
Art Director: Follen See
Creative: César Farah, Matteo Marchionni
Design Director: Fish Ho
Designer: Frankr Ran, Meng Meng, Zhangzhe Peng
Executive Producer: Bernice Wong
Film Producer: Fang Yuan
Production: Hamlet
Director: The Sacred Egg
DP: Benjamin Todd
Executive Producers: Jason Felstead, Ruben Goots
Producer: Jane Tredget
Post Producers: Dominique Ruys, Sara Martinez Ruiz
Production Company: Filmate Shanghai
Executive Producer: Priscilla He
Producers: Sami Xia, Tim Zhang, Joe Shen
1st Assistant Director: Maxine Zhang
Art Director: Zorana
Assistant Art Director: Xiao Wei
Stylist: Wang Jian
VFX: MPC
VFX Supervisor: Patrick Firmansyah
CG Supervisors: Christian Kalata, Jacob Oomen
Executive Producer: Jamie Loudon
Producer: Rachel Zhao
Line Producer: Sanchit Soi
Production Coordinator: Taruna Sehgal
Colorist: Duncan Russell
Digital Compositors: Zhongyan Dai, Allegra David, Ginesh Gandhi, Minnie Chen, Marielle Santens, Yashvardhan Jain, Geetesh Tari
Online Team: Tingting Su, Robin Liu, Ragesh Ramchandran, Mahendra Natha Reddy, Shyam Babu, Abdullabeeb Kondachan, Joshi John, Vignesh Elumalai, Mahammad Shafiuddin, Sathish Chellappan, Jayakumar R, Aginesh K M, Priyanka Pintu Dey, Suvojit Ghosh, Sangeetha M, Vignesh R, Likin Ganapathi C P, Jegadeesan V, B Prathap Kumar, Sudev S, Sriram Parameshwaran , Ganesh Kumar S, Suhas N, Sreenivasa Aditya
Matchmove Artists: Anirudh Kurve, Karthick K, Ankit Dheraj Toppo, Konduru Achiraju, Nithin T K, Shridhar Bhat, Sindhuja Balasubramanian, Kishan Chandran, Venkatesh Jeyaram, Elangovan Ganeshan
CG Lighters: Chamishka Gamage, Paolo Gnoni, Vaibhav Gupta, Amlan Mahapatra
AnimatorAmbalika Nandy
CG Model and Texture Artists: Aram Hakze, Harshitha V V, Sourodeep Dey
DMP: Winnie Sharma
Concept Artists: Andrew Brooks, Michelle Tolo
Motion Graphics: Derek Lian
Editorial: Cut + Run
Editor: Sam Bould
Assistant Editor: Ben Cowan
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